/* ===========================================================
   ALPHA MENSAJES — sitio comercial público (Inicio, Características,
   Beneficios, Planes, Contacto). Paleta: turquesa + azul (confianza,
   tecnología — usados juntos en degradados) + blanco (claridad) + dorado
   (energía, solo en acentos puntuales, nunca como texto largo).
   =========================================================== */

:root {
    --mkt-teal: #14b8a6;
    --mkt-blue: #0ea5e9;
    --mkt-blue-dark: #0369a1;
    --mkt-gold: #eab308;
    --mkt-gold-dark: #b45309;
    --mkt-ink: #0c1f33;
    --mkt-muted: #57697f;
    --mkt-line: #dbe6f0;
    --mkt-grad: linear-gradient(135deg, var(--mkt-teal), var(--mkt-blue));
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
    font-family: 'Inter', sans-serif; color: #0c1f33;
    background: linear-gradient(180deg, #eef4fb 0%, #f5f9fd 420px, #ffffff 900px);
    overflow-x: hidden;
}
h1, h2, h3, h4 { font-family: 'Sora', sans-serif; color: #0c1f33; letter-spacing: -.01em; }
p { line-height: 1.6; }
img { max-width: 100%; display: block; }
a { color: inherit; }

.container { max-width: 1180px; margin: 0 auto; padding: 0 24px; }

/* ---------- Fondo decorativo ---------- */
.bg-blob {
    position: fixed; border-radius: 50%; filter: blur(100px); z-index: 0; pointer-events: none;
}
.bg-blob.b1 { width: 480px; height: 480px; background: var(--mkt-blue); opacity: .14; top: -160px; left: -140px; }
.bg-blob.b2 { width: 420px; height: 420px; background: var(--mkt-gold); opacity: .11; top: 240px; right: -160px; }
.bg-blob.b3 { width: 360px; height: 360px; background: var(--mkt-teal); opacity: .13; top: 720px; left: 46%; }

/* ---------- Revelado progresivo al hacer scroll ---------- */
[data-reveal] {
    opacity: 0; transform: translateY(26px);
    transition: opacity .7s cubic-bezier(.16,.8,.24,1), transform .7s cubic-bezier(.16,.8,.24,1);
    will-change: opacity, transform;
}
[data-reveal="fade"] { transform: none; }
[data-reveal="left"] { transform: translateX(-30px); }
[data-reveal="right"] { transform: translateX(30px); }
[data-reveal="scale"] { transform: scale(.94); }
[data-reveal].is-visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
    [data-reveal] { opacity: 1; transform: none; transition: none; }
}

/* ---------- Nav ---------- */
.mkt-nav {
    position: sticky; top: 0; z-index: 50;
    background: rgba(255,255,255,.82); backdrop-filter: blur(14px);
    border-bottom: 1px solid #dbe6f0;
}
.mkt-nav .container { display: flex; align-items: center; justify-content: space-between; padding-top: 16px; padding-bottom: 16px; }
.mkt-brand { display: flex; align-items: center; gap: 10px; text-decoration: none; }
.mkt-brand img { width: 36px; height: 36px; border-radius: 9px; display: block; }
.mkt-brand span { font-family: 'Sora', sans-serif; font-weight: 800; font-size: 16px; color: #0c1f33; }
.mkt-menu { display: flex; align-items: center; gap: 30px; }
.mkt-menu a {
    text-decoration: none; color: #57697f; font-weight: 600; font-size: 14px;
    padding-bottom: 4px; border-bottom: 2px solid transparent; transition: color .15s ease, border-color .15s ease;
}
.mkt-menu a:hover { color: #0369a1; }
.mkt-menu a.active { color: #0369a1; border-color: #0ea5e9; }
.mkt-nav-right { display: flex; align-items: center; gap: 14px; }
.mkt-nav-cta {
    padding: 10px 20px; border-radius: 9px; text-decoration: none;
    background: var(--mkt-grad); box-shadow: 0 8px 18px -4px rgba(3, 105, 161,.35);
    color: #06293f; font-size: 13.5px; font-weight: 700; display: inline-flex; align-items: center; gap: 7px;
    transition: transform .15s ease, filter .15s ease;
}
.mkt-nav-cta:hover { transform: translateY(-1px); filter: brightness(1.05); }
.mkt-nav-toggle { display: none; background: none; border: 0; font-size: 22px; color: #0c1f33; cursor: pointer; }

@media (max-width: 860px) {
    .mkt-menu { position: fixed; top: 68px; left: 0; right: 0; background: #ffffff; border-bottom: 1px solid #dbe6f0;
        flex-direction: column; align-items: flex-start; gap: 4px; padding: 14px 24px 18px; display: none; }
    .mkt-menu.open { display: flex; }
    .mkt-menu a { width: 100%; padding: 10px 0; border-bottom: 1px solid #f0f4f3; }
    .mkt-nav-toggle { display: block; }
}

/* ---------- Eyebrow / badges ---------- */
.mkt-eyebrow {
    display: inline-flex; align-items: center; gap: 8px; padding: 6px 14px; border-radius: 999px;
    background: #e0f2fe; border: 1px solid rgba(3, 105, 161,.3); color: #0369a1;
    font-size: 12.5px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; margin-bottom: 20px;
}
.mkt-eyebrow i.dot { width: 7px; height: 7px; border-radius: 50%; background: #0ea5e9; display: inline-block; animation: mkt-pulse 1.6s ease-in-out infinite; }
@keyframes mkt-pulse { 0%, 100% { opacity: 1; transform: scale(1); } 50% { opacity: .4; transform: scale(.7); } }

/* ---------- Botones ---------- */
.mkt-btn {
    position: relative; overflow: hidden;
    display: inline-flex; align-items: center; gap: 9px; padding: 14px 26px; border-radius: 11px;
    font-weight: 700; font-size: 14.5px; text-decoration: none; border: 0; cursor: pointer;
    transition: transform .15s ease, box-shadow .15s ease, filter .15s ease;
}
.mkt-btn::after {
    content: ''; position: absolute; inset: 0; border-radius: inherit; pointer-events: none;
    background: linear-gradient(120deg, transparent 20%, rgba(255,255,255,.35) 42%, transparent 64%);
    transform: translateX(-120%); transition: transform .55s ease;
}
.mkt-btn:hover::after { transform: translateX(120%); }
.mkt-btn:hover { transform: translateY(-2px); }
.mkt-btn:active { transform: translateY(0); }
.mkt-btn-primary { background: var(--mkt-grad); color: #06201c; box-shadow: 0 16px 34px rgba(3, 105, 161,.28); }
.mkt-btn-primary:hover { filter: brightness(1.06); box-shadow: 0 20px 42px rgba(3, 105, 161,.34); }
.mkt-btn-ghost { background: #ffffff; color: #0c1f33; border: 1px solid #dbe6f0; box-shadow: 0 1px 2px rgba(12, 31, 51,.06); }
.mkt-btn-ghost:hover { border-color: #b45309; color: #b45309; }
.mkt-btn-gold { background: linear-gradient(135deg, #eab308, #b45309); color: #2a1700; box-shadow: 0 16px 34px rgba(180,83,9,.22); }
.mkt-btn-gold:hover { filter: brightness(1.06); }

/* ---------- Secciones genéricas ---------- */
.mkt-section { position: relative; z-index: 1; padding: 86px 0; }
.mkt-section.tight { padding: 56px 0; }
.mkt-section-head { max-width: 640px; margin: 0 auto 50px; text-align: center; }
.mkt-section-head h2 { font-size: 32px; font-weight: 800; }
.mkt-section-head p { margin-top: 12px; color: #57697f; font-size: 15.5px; }
.mkt-section.alt { background: #ffffff; border-top: 1px solid #eef1f0; border-bottom: 1px solid #eef1f0; }

/* ---------- Tarjetas ---------- */
.mkt-card {
    position: relative; overflow: hidden;
    background: #ffffff; border: 1px solid #dbe6f0; border-radius: 16px; padding: 28px;
    box-shadow: 0 1px 2px rgba(12, 31, 51,.04), 0 10px 24px -10px rgba(12, 31, 51,.08);
    transition: transform .25s cubic-bezier(.16,.8,.24,1), box-shadow .25s ease, border-color .25s ease;
}
.mkt-card::before {
    content: ''; position: absolute; inset: 0 0 auto 0; height: 3px; background: var(--mkt-grad);
    transform: scaleX(0); transform-origin: 0 50%; transition: transform .35s cubic-bezier(.16,.8,.24,1);
}
.mkt-card:hover { transform: translateY(-5px); border-color: #c7dcee; box-shadow: 0 1px 2px rgba(12, 31, 51,.04), 0 22px 40px -12px rgba(12, 31, 51,.16); }
.mkt-card:hover::before { transform: scaleX(1); }
.mkt-icon-badge {
    width: 48px; height: 48px; border-radius: 13px; display: flex; align-items: center; justify-content: center;
    font-size: 21px; margin-bottom: 18px; flex: none; transition: transform .3s cubic-bezier(.16,.8,.24,1);
}
.mkt-card:hover .mkt-icon-badge { transform: scale(1.08) rotate(-4deg); }
.mkt-icon-badge.teal { background: #e0f2fe; color: #0369a1; }
.mkt-icon-badge.gold { background: #fef6dc; color: #b45309; }
.mkt-card h3 { font-size: 17px; margin-bottom: 9px; }
.mkt-card p { color: #57697f; font-size: 14px; }
.mkt-card ul { margin-top: 14px; display: grid; gap: 8px; }
.mkt-card ul li { list-style: none; display: flex; align-items: flex-start; gap: 8px; font-size: 13.5px; color: #3c4b48; }
.mkt-card ul li i { color: #0ea5e9; margin-top: 2px; flex: none; }

.mkt-grid { display: grid; gap: 22px; }
.mkt-grid.cols-2 { grid-template-columns: repeat(2, 1fr); }
.mkt-grid.cols-3 { grid-template-columns: repeat(3, 1fr); }
.mkt-grid.cols-4 { grid-template-columns: repeat(4, 1fr); }
.mkt-grid.cols-5 { grid-template-columns: repeat(5, 1fr); }

/* ---------- Fila de iconos (estilo referencia) ---------- */
.mkt-icon-row { display: flex; justify-content: space-between; gap: 18px; flex-wrap: wrap; }
.mkt-icon-item { flex: 1; min-width: 160px; display: flex; align-items: center; gap: 13px; }
.mkt-icon-item .circle {
    width: 52px; height: 52px; border-radius: 50%; display: flex; align-items: center; justify-content: center;
    font-size: 21px; color: #fff; flex: none; box-shadow: 0 10px 22px -6px rgba(12, 31, 51,.3);
    transition: transform .3s cubic-bezier(.16,.8,.24,1), box-shadow .3s ease;
}
.mkt-icon-item:hover .circle { transform: translateY(-4px) scale(1.06); box-shadow: 0 16px 28px -6px rgba(12, 31, 51,.4); }
.mkt-icon-item .circle.c1 { background: linear-gradient(135deg,#25D366,#128C7E); }
.mkt-icon-item .circle.c2 { background: linear-gradient(135deg,#0ea5e9,#0369a1); }
.mkt-icon-item .circle.c3 { background: linear-gradient(135deg,#eab308,#b45309); }
.mkt-icon-item .circle.c4 { background: linear-gradient(135deg,#0284c7,#06293f); }
.mkt-icon-item .circle.c5 { background: linear-gradient(135deg,#7dd3fc,#0369a1); }
.mkt-icon-item strong { display: block; font-size: 14px; }
.mkt-icon-item span { display: block; font-size: 12.5px; color: #57697f; margin-top: 2px; }

/* ---------- Hero con mockup (Inicio) ---------- */
.mkt-hero { position: relative; z-index: 1; padding: 64px 0 50px; }
.mkt-hero .container { display: grid; grid-template-columns: 1.05fr .95fr; gap: 50px; align-items: center; }
.mkt-hero h1 { font-size: 43px; line-height: 1.14; font-weight: 800; }
.mkt-hero h1 .accent { color: #b45309; }
.mkt-hero p.lead { margin-top: 18px; font-size: 16.5px; line-height: 1.65; color: #57697f; max-width: 48ch; }
.mkt-cta-row { display: flex; gap: 14px; margin-top: 32px; flex-wrap: wrap; }
.mkt-trust-row { display: flex; gap: 26px; margin-top: 36px; flex-wrap: wrap; }
.mkt-trust-row > div { display: flex; align-items: center; gap: 9px; }
.mkt-trust-row .ic { width: 34px; height: 34px; border-radius: 9px; background: #e0f2fe; color: #0369a1; display: flex; align-items: center; justify-content: center; font-size: 15px; flex: none; }
.mkt-trust-row strong { display: block; font-size: 12.5px; }
.mkt-trust-row span { display: block; font-size: 11px; color: #7a8a9c; }

/* ---------- Animación de entrada del hero ---------- */
@keyframes hero-in { from { opacity: 0; transform: translateY(22px); } to { opacity: 1; transform: none; } }
.hero-in { animation: hero-in .8s cubic-bezier(.16,.8,.24,1) both; }
.hero-in.d1 { animation-delay: .05s; }
.hero-in.d2 { animation-delay: .16s; }
.hero-in.d3 { animation-delay: .27s; }
.hero-in.d4 { animation-delay: .38s; }
.hero-in.d5 { animation-delay: .48s; }
@media (prefers-reduced-motion: reduce) { .hero-in { animation: none; } }

/* Texto con degradado turquesa->azul, para la palabra clave del titular */
.grad-text {
    background: linear-gradient(100deg, #0d9488, #0ea5e9 55%, #0369a1);
    -webkit-background-clip: text; background-clip: text; color: transparent;
}

.hero-visual { position: relative; padding: 30px 10px 60px; perspective: 1400px; }
.hero-visual-inner { transition: transform .25s ease-out; transform-style: preserve-3d; }
.laptop { position: relative; max-width: 460px; margin: 0 auto; }
.laptop-screen {
    background: #0c1f33; border-radius: 14px 14px 4px 4px; padding: 10px; border: 1px solid #16332f;
    box-shadow: 0 30px 70px -16px rgba(12, 31, 51,.4);
}
.laptop-base { height: 14px; max-width: 500px; margin: 0 auto; background: linear-gradient(180deg,#e2e8e6,#c7d1ce); border-radius: 0 0 10px 10px; position: relative; }
.laptop-base::after { content:''; position:absolute; left:50%; top:0; transform:translateX(-50%); width:70px; height:5px; background:#aebab6; border-radius: 0 0 6px 6px; }
.mini-screen { background: #ffffff; border-radius: 8px; overflow: hidden; }
.mini-topbar { display: flex; align-items: center; justify-content: space-between; padding: 9px 12px; border-bottom: 1px solid #eef1f0; }
.mini-logo { font-family:'Sora',sans-serif; font-weight: 800; font-size: 11px; display: flex; align-items: center; gap: 6px; color: #0c1f33; }
.mini-logo i { color: #0ea5e9; }
.mini-search { font-size: 10px; color: #7a8a9c; background: #f3f7f6; border-radius: 999px; padding: 5px 10px; display:flex; align-items:center; gap:5px; }
.mini-user { width: 20px; height: 20px; border-radius: 50%; background: linear-gradient(135deg,#0ea5e9,#eab308); font-size: 9px; font-weight: 800; color:#06293f; display:grid; place-items:center; }
.mini-body { display: grid; grid-template-columns: 34px 1fr; min-height: 190px; }
.mini-sidebar { background: #0c2847; display: flex; flex-direction: column; align-items: center; gap: 14px; padding: 14px 0; }
.mini-sidebar span { width: 22px; height: 22px; border-radius: 6px; display: grid; place-items: center; color: #7fa3c4; font-size: 11px; }
.mini-sidebar span.active { background: rgba(14, 165, 233,.22); color: #7dd3fc; }
.mini-main { padding: 12px; }
.mini-stats { display: grid; grid-template-columns: repeat(3,1fr); gap: 7px; margin-bottom: 10px; }
.mini-stats div { border-radius: 7px; padding: 7px 8px; border: 1px solid #eef1f0; position: relative; overflow: hidden; }
.mini-stats div::before { content:''; position:absolute; inset:0 0 auto 0; height:2px; }
.mini-stats div.teal::before { background: linear-gradient(90deg,#0ea5e9,#eab308); }
.mini-stats div.gold::before { background: linear-gradient(90deg,#b45309,#eab308); }
.mini-stats span { display:block; font-size: 8px; color:#7a8a9c; font-weight:700; text-transform:uppercase; }
.mini-stats b { display:block; font-size: 13px; font-family:'Sora',sans-serif; color:#0c1f33; margin-top:2px; }
.mini-chart-row { display: grid; grid-template-columns: 1.3fr 1fr; gap: 8px; }
.mini-chart-box, .mini-donut-box { border: 1px solid #eef1f0; border-radius: 7px; padding: 8px; }
.mini-chart-box span, .mini-donut-box span { font-size: 8px; color: #7a8a9c; font-weight: 700; text-transform: uppercase; }
.mini-donut { width: 46px; height: 46px; border-radius: 50%; margin: 6px auto 0;
    background: conic-gradient(#0ea5e9 0 55%, #eab308 55% 78%, #0284c7 78% 100%); position: relative; }
.mini-donut::after { content:''; position:absolute; inset: 7px; background:#fff; border-radius:50%; }

.phone-mini {
    position: absolute; right: -8px; bottom: -36px; width: 168px;
    background: linear-gradient(180deg,#0c1f33,#0a1b19); border-radius: 20px; padding: 10px; border: 1px solid rgba(255,255,255,.08);
    box-shadow: 0 24px 50px -14px rgba(12, 31, 51,.45); color: #e7ecf3;
}
.phone-mini .ph-head { display: flex; align-items: center; gap: 6px; padding-bottom: 7px; margin-bottom: 7px; border-bottom: 1px solid rgba(255,255,255,.08); }
.phone-mini .ph-head .dot { width: 20px; height: 20px; border-radius: 50%; background: linear-gradient(135deg,#25D366,#128C7E); display:grid; place-items:center; font-size: 10px; }
.phone-mini .ph-head strong { font-size: 9px; display:block; }
.phone-mini .ph-head small { font-size: 7.5px; color: #7dd3fc; }
.phone-mini .ph-bubble { font-size: 9px; padding: 6px 8px; border-radius: 9px; margin-bottom: 6px; line-height: 1.35; }
.phone-mini .ph-bubble.in { background: rgba(255,255,255,.08); border-bottom-left-radius: 3px; max-width: 86%; }
.phone-mini .ph-bubble.out { background: linear-gradient(135deg,#0369a1,#0d665f); border-bottom-right-radius: 3px; max-width: 86%; margin-left: auto; }

.floating-badge {
    position: absolute; display: flex; align-items: center; gap: 9px; padding: 10px 15px; border-radius: 13px;
    font-size: 12px; font-weight: 700; box-shadow: 0 16px 32px -10px rgba(12, 31, 51,.3); background: #ffffff;
    border: 1px solid #dbe6f0; animation: float-badge 5s ease-in-out infinite;
}
.floating-badge i { font-size: 16px; }
.floating-badge.fb-1 { top: 2px; left: -18px; color: #b45309; animation-delay: -1.5s; }
.floating-badge.fb-1 i { color: #eab308; }
.floating-badge.fb-2 { bottom: 34px; left: -26px; color: #0369a1; animation-delay: -3s; }
.floating-badge.fb-2 i { color: #0ea5e9; }
@keyframes float-badge { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-8px); } }

@media (max-width: 980px) {
    .mkt-hero .container { grid-template-columns: 1fr; }
    .mkt-grid.cols-3, .mkt-grid.cols-4, .mkt-grid.cols-5 { grid-template-columns: repeat(2,1fr); }
    .mkt-icon-row { flex-direction: column; }
    .hero-visual { margin-top: 40px; }
    .floating-badge { display: none; }
}
@media (max-width: 620px) {
    .mkt-hero h1 { font-size: 30px; }
    .mkt-grid.cols-2, .mkt-grid.cols-3, .mkt-grid.cols-4, .mkt-grid.cols-5 { grid-template-columns: 1fr; }
    .mkt-cta-row { flex-direction: column; }
    .mkt-btn { justify-content: center; }
    .phone-mini { display: none; }
}

/* ---------- Barra de estadísticas ---------- */
.mkt-stats-bar {
    position: relative; z-index: 1; margin-top: -34px; margin-bottom: 20px;
}
.mkt-stats-bar .container {
    background: #ffffff; border: 1px solid #dbe6f0; border-radius: 18px; padding: 26px 20px;
    box-shadow: 0 1px 2px rgba(12, 31, 51,.04), 0 20px 40px -16px rgba(12, 31, 51,.14);
    display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px;
}
.mkt-stat { text-align: center; padding: 6px 10px; border-right: 1px solid #eef1f0; }
.mkt-stat:last-child { border-right: 0; }
.mkt-stat b { display: block; font-family: 'Sora', sans-serif; font-size: 30px; font-weight: 800; background: var(--mkt-grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.mkt-stat span { display: block; margin-top: 4px; font-size: 12.5px; color: #57697f; font-weight: 600; }
@media (max-width: 760px) {
    .mkt-stats-bar .container { grid-template-columns: repeat(2,1fr); }
    .mkt-stat:nth-child(2) { border-right: 0; }
}

/* ---------- Cómo funciona (pasos) ---------- */
.mkt-steps { position: relative; display: grid; grid-template-columns: repeat(3,1fr); gap: 26px; counter-reset: step; }
.mkt-steps::before {
    content: ''; position: absolute; top: 28px; left: 12%; right: 12%; height: 2px;
    background: linear-gradient(90deg, var(--mkt-teal), var(--mkt-gold), var(--mkt-blue)); opacity: .3;
}
.mkt-step { position: relative; text-align: center; padding: 0 12px; }
.mkt-step .num {
    counter-increment: step; width: 56px; height: 56px; margin: 0 auto 20px; border-radius: 50%;
    background: #ffffff; border: 2px solid #dbe6f0; display: flex; align-items: center; justify-content: center;
    font-family: 'Sora', sans-serif; font-weight: 800; font-size: 19px; color: #0369a1; position: relative; z-index: 1;
    transition: transform .3s ease, border-color .3s ease, background .3s ease, color .3s ease;
}
.mkt-step .num::before { content: counter(step); }
.mkt-step:hover .num { background: var(--mkt-grad); border-color: transparent; color: #06201c; transform: scale(1.08); }
.mkt-step h3 { font-size: 16.5px; margin-bottom: 8px; }
.mkt-step p { font-size: 13.5px; color: #57697f; }
@media (max-width: 760px) { .mkt-steps { grid-template-columns: 1fr; gap: 36px; } .mkt-steps::before { display: none; } }

/* ---------- Sección con fotografía ---------- */
.mkt-photo-split { display: grid; grid-template-columns: 1fr 1fr; gap: 54px; align-items: center; }
.mkt-photo-split.reverse .mkt-photo-frame { order: 2; }
.mkt-photo-frame { position: relative; border-radius: 22px; overflow: hidden; box-shadow: 0 1px 2px rgba(12,31,51,.04), 0 30px 54px -18px rgba(12,31,51,.22); }
.mkt-photo-frame img { width: 100%; height: 420px; object-fit: cover; transform: scale(1.01); transition: transform .6s cubic-bezier(.16,.8,.24,1); }
.mkt-photo-frame:hover img { transform: scale(1.06); }
.mkt-photo-frame::after {
    content: ''; position: absolute; inset: 0;
    background: linear-gradient(200deg, rgba(3,105,161,.38), rgba(13,148,136,.22) 55%, rgba(234,179,8,.14));
    mix-blend-mode: multiply; pointer-events: none;
}
.mkt-photo-tag {
    position: absolute; left: 18px; bottom: 18px; z-index: 1; background: rgba(255,255,255,.94); backdrop-filter: blur(6px);
    border-radius: 12px; padding: 10px 14px; display: flex; align-items: center; gap: 10px;
    box-shadow: 0 10px 24px -8px rgba(12,31,51,.3);
}
.mkt-photo-tag i { width: 32px; height: 32px; border-radius: 9px; background: var(--mkt-grad); color: #06201c; display: flex; align-items: center; justify-content: center; font-size: 15px; flex: none; }
.mkt-photo-tag strong { display: block; font-size: 13px; }
.mkt-photo-tag span { display: block; font-size: 11px; color: #57697f; }
.mkt-photo-copy .mkt-eyebrow { margin-bottom: 16px; }
.mkt-photo-copy h2 { font-size: 28px; margin-bottom: 14px; }
.mkt-photo-copy p { color: #57697f; font-size: 15px; margin-bottom: 18px; }
.mkt-photo-copy ul { display: grid; gap: 12px; }
.mkt-photo-copy ul li { list-style: none; display: flex; gap: 10px; align-items: flex-start; font-size: 14px; color: #2d3b48; }
.mkt-photo-copy ul li i { color: #0ea5e9; margin-top: 3px; flex: none; }
@media (max-width: 860px) {
    .mkt-photo-split { grid-template-columns: 1fr; gap: 30px; }
    .mkt-photo-split.reverse .mkt-photo-frame { order: 0; }
    .mkt-photo-frame img { height: 280px; }
}

/* ---------- Banner CTA final ---------- */
.mkt-banner {
    position: relative; z-index: 1; margin: 0 24px; border-radius: 24px; overflow: hidden;
    background: linear-gradient(120deg, #0d9488, #0c2847 55%, #0a1120);
    background-size: 200% 200%; animation: banner-flow 12s ease-in-out infinite;
    padding: 60px 40px; text-align: center; color: #fff;
}
@keyframes banner-flow { 0%, 100% { background-position: 0% 50%; } 50% { background-position: 100% 50%; } }
.mkt-banner::before {
    content: ''; position: absolute; inset: 0;
    background: radial-gradient(420px 220px at 15% 20%, rgba(234,179,8,.22), transparent 70%),
                radial-gradient(420px 260px at 90% 90%, rgba(125, 211, 252,.2), transparent 70%);
}
.mkt-banner > * { position: relative; z-index: 1; }
.mkt-banner h2 { color: #fff; font-size: 27px; font-weight: 800; letter-spacing: .01em; }
.mkt-banner p { color: #b9ccc8; margin-top: 10px; font-size: 14.5px; }
.mkt-banner .mkt-cta-row { justify-content: center; margin-top: 26px; }
@media (prefers-reduced-motion: reduce) { .mkt-banner { animation: none; } }

/* ---------- Footer ---------- */
.mkt-footer { position: relative; z-index: 1; padding: 50px 0 28px; }
.mkt-footer .container { display: grid; grid-template-columns: 1.4fr repeat(3, 1fr); gap: 30px; }
.mkt-footer .f-brand { display: flex; align-items: center; gap: 10px; margin-bottom: 10px; }
.mkt-footer .f-brand img { width: 30px; height: 30px; border-radius: 8px; }
.mkt-footer .f-brand span { font-family:'Sora',sans-serif; font-weight: 800; font-size: 15px; }
.mkt-footer p.desc { color: #7a8a9c; font-size: 13px; max-width: 32ch; }
.mkt-footer h4 { font-size: 12px; text-transform: uppercase; letter-spacing: .06em; color: #0c1f33; margin-bottom: 14px; }
.mkt-footer ul { list-style: none; display: grid; gap: 10px; }
.mkt-footer a { text-decoration: none; color: #57697f; font-size: 13.5px; }
.mkt-footer a:hover { color: #0369a1; }
.mkt-footer-bottom {
    max-width: 1180px; margin: 36px auto 0; padding: 20px 24px 0; border-top: 1px solid #dbe6f0;
    display: flex; justify-content: space-between; color: #7a8a9c; font-size: 12px; flex-wrap: wrap; gap: 10px;
}
@media (max-width: 760px) { .mkt-footer .container { grid-template-columns: 1fr 1fr; } }

/* ---------- Encabezado interno de página (Características/Beneficios/Planes/Contacto) ---------- */
.mkt-page-head { position: relative; z-index: 1; padding: 64px 0 20px; text-align: center; }
.mkt-page-head h1 { font-size: 36px; font-weight: 800; }
.mkt-page-head p { margin: 14px auto 0; max-width: 56ch; color: #57697f; font-size: 15.5px; }

/* ---------- Planes ---------- */
.plan-card { position: relative; background: #fff; border: 1px solid #dbe6f0; border-radius: 18px; padding: 32px 28px; box-shadow: 0 1px 2px rgba(12, 31, 51,.04), 0 12px 28px -12px rgba(12, 31, 51,.1); display: flex; flex-direction: column; }
.plan-card.featured { border: 2px solid #0ea5e9; box-shadow: 0 20px 44px -14px rgba(3, 105, 161,.3); transform: translateY(-8px); }
.plan-card .plan-tag { position: absolute; top: -13px; left: 50%; transform: translateX(-50%); background: linear-gradient(135deg,#eab308,#b45309); color: #2a1700; font-size: 11px; font-weight: 800; padding: 5px 14px; border-radius: 999px; text-transform: uppercase; letter-spacing: .04em; }
.plan-card h3 { font-size: 19px; }
.plan-card .plan-desc { color: #57697f; font-size: 13px; margin-top: 6px; min-height: 36px; }
.plan-card .plan-price { margin: 18px 0; font-family: 'Sora', sans-serif; font-weight: 800; font-size: 15px; color: #0369a1; }
.plan-card ul { display: grid; gap: 10px; margin-bottom: 24px; flex: 1; }
.plan-card ul li { list-style: none; display: flex; gap: 9px; align-items: flex-start; font-size: 13.5px; color: #3c4b48; }
.plan-card ul li i { color: #0ea5e9; margin-top: 2px; }

/* ---------- Contacto ---------- */
.contact-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 40px; align-items: start; }
.contact-option { display: flex; gap: 16px; padding: 20px; border: 1px solid #dbe6f0; border-radius: 14px; background: #fff; margin-bottom: 14px; text-decoration: none; transition: border-color .15s ease, transform .15s ease; }
.contact-option:hover { border-color: #0ea5e9; transform: translateX(3px); }
.contact-option .ic { width: 44px; height: 44px; border-radius: 12px; background: #e0f2fe; color: #0369a1; display: flex; align-items: center; justify-content: center; font-size: 19px; flex: none; }
.contact-option strong { display: block; font-size: 14.5px; color: #0c1f33; }
.contact-option span { display: block; font-size: 13px; color: #57697f; margin-top: 2px; }
.contact-form { background: #fff; border: 1px solid #dbe6f0; border-radius: 18px; padding: 32px; box-shadow: 0 1px 2px rgba(12, 31, 51,.04), 0 12px 28px -12px rgba(12, 31, 51,.08); }
.contact-form label { display: block; font-size: 12.5px; font-weight: 600; color: #57697f; margin: 0 0 7px; }
.contact-form .f-row { margin-bottom: 16px; }
.contact-form .f-row.two { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.contact-form input, .contact-form select, .contact-form textarea {
    width: 100%; padding: 11px 13px; border-radius: 9px; border: 1px solid #dbe6f0; background: #f5f9fd;
    color: #0c1f33; font-size: 13.5px; font-family: inherit;
}
.contact-form textarea { min-height: 100px; resize: vertical; }
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus { outline: none; border-color: #0ea5e9; background: #fff; }
@media (max-width: 860px) { .contact-grid { grid-template-columns: 1fr; } .contact-form .f-row.two { grid-template-columns: 1fr; } }